Search Engine Optimization: why does it matter?

SEO stands for Search Engine Optimization and can be defined as a technique to
optimize a web site by improving its characteristics in order to increase the traffic received from search engines.

More detailed definitions can be found on wikipedia – SEO – or SEOmoz – Beginner’s Guide – What is SEO?.

We usually introduce the concept of SEO to our clients with the shopping mall comparison.

The Shopping Mall

Lets imagine you signed a lease for a new store to be setup in the biggest shopping mall of the region.
Unfortunately, the only spot available was on the 3rd floor stuck in a corner and mainly out of sight of your potentiel customers.

Once the fit-out work completed and your store ready to showcase your amazing range of products and services, you suddenly realize one thing: you’re the only one who knows how great your offer is.
All because you are out of the footfall mainstream.

To counteract this situation, you have to attract and guide customers from the main alley to your store.

FOOTFALL = TRAFFIC

For example, you can achieve it by placing signage from the mall main door and alleys. You can also use proeminent advertising in the mall shopping guide.

The internet is like a giant shopping mall and your website is one store among the others. SEO is all about bringing traffic to your website.

What’s better than traffic? Qualified traffic!

Users start their browsing experience by looking for a specific topic on a Search Engine and that’s because Search Engines became so important as traffic providers that SEO plays its role today.